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Consumers: Democratising Retail: How IKEA is Co-Creating with the Everyday Consumer

Consumers: Democratising Retail: How IKEA is Co-Creating with the Everyday Consumer

World Retail Podcast
• 48 min
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In this special bonus episode of the World Retail Podcast, Ian McGarrigle hosts a fascinating look into how IKEA is revolutionizing retail by co-creating with everyday consumers. Joined by Adgild Hop from Deloitte, we engage in a thought-provoking conversation with Joel Renkema, Inter IKEA's Global Head of Insights. Joel shares his journey from FMCG to IKEA and offers insights into the evolving consumer landscape. Discover how IKEA balances global product design with local relevance, adapting to diverse consumer needs across markets.