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Knowing your Customer: How Tesa is Turning Insight into Action

Knowing your Customer: How Tesa is Turning Insight into Action

World Retail Podcast
38 min
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In this episode of the World Retail Podcast, Niamh Stone, Programme Director of World Retail Congress, explores the critical role of customer insights in shaping effective retail strategies. Joined by Christopher Roskowetz from Deloitte and Andreas Bork, VP of E-commerce at Tesa, they delve into how businesses can transform real-time data into actionable insights for profitable omni-channel execution. Discover how aligning on commercial goals and leveraging the right customer signals can drive growth and enhance customer-centric strategies. Tune in to learn how Tesa and Deloitte are pioneering these transformative approaches in the retail landscape.